7 Major Components Of Digital Marketing

Digital Marketing is an effectual way of promoting services and products through electronic gadgets like Smartphones, desktops and tablets. Organizations can outspread themselves to reach the targeted audience with Digital marketing. Companies can choose numerous ways to get in touch with people.

Digital Marketing can help companies to analyze and run various marketing strategies and campaigns that are gaining outcome. It is one of the cost-effective ways to optimize ROI of organizations. As an organization, you can interact with your targeted customers without any intervention, anytime, anywhere to provide complete information regarding your products, brands and services. With Digital Marketing, businesses can build their brand value and people trust-flow in the market.

Components of Digital Marketing


Digital Marketing consists of multiple elements. Organizations utilize these components to achieve high productivity. The basic and crucial elements of Digital Marketing are discussed below:

Search Engine Optimization

SEO is the list of activities that are carried out to boost the volume of traffic on a website through search engines like Google, Yahoo, Bing, MSN etc. Search Engine Optimization assures that a particular website can be found, for the keywords or phrases that users are searching in the search engine and that are relevant to their products and services, they offer.

Search Engine Marketing

Search Engine Marketing consists of paid methods that help in increasing visibility of a business or a brand. Paid approach indicates various methods like PPC (pay-per-click), in which search engines imposes cost to a company whenever their website is clicked by user.

Social Media Marketing

Nowadays, social media is a good way to reach to the audience. Using social media networks like Facebook, Twitter, Google Plus, LinkedIn etc, companies can acquire one fourth of the internet users and can share their offerings with them. Acquiring is not enough; Customer engagement is also very important to gain customer loyalty. So, engaging them with different offers can get more business for organizations.

E-mail Marketing

E-mail Marketing is an eminent way of targeting audience. Organizations can send newsletters, commercials and various offers related to their business, to their targeted audience as well as their old and existing customers.

Affiliate Marketing

In this method, organizations pay one or multiple affiliates for each lead or conversion, depending on the model they prefer. Affiliate marketing basically involves two or more companies in which one is paying other for the lead generation or any conversation. This can be considered as CPA (Cost Per Action), that the affiliates get for each conversation.

Mobile Marketing

Mobile marketing involves the process of promoting the products and services of an organization via mobile phones in the form of SMS, MMS, OR codes and VVR. It is a great approach because it can increase brand awareness easily.

Web Analytics

Web Analytics is an approach for tracking the user activity and traffic on a website. Using this approach, companies can easily track their consumer behavior, their interests, their geographical locations, number of new as well as the returning visits on their website. ROI of other marketing strategies can be determined with the web analytics technique.


As discussed above, these are the key components of the Digital Marketing. Organizations can deploy them in combination or in segregate form, to get high rankings and business awareness. These elements not only assure brand awareness but also ensure increased business revenue and productivity.

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